Our Services
Consumer & Customer
Consumers and customers are the heart of the business. We are eager to understand who they are, what they do and why they do it. We help to understand and measure purchasing and consumption patterns, product preferences and unmet needs. Aura Insights also will assist you to identify the consumer behaviour and whom you should target, with which solutions that scale to meet your needs and to understand and measure purchasing and consumption patterns, product preferences and unmet needs.
Our pricing studies aim to discover what customers are willing to pay for a product or a service, enabling you to determine the optimal price point to maximize profit, revenue, or market share. If your product is delivering the needs of the consumer, the right price for the product will capture the entire target buyer base and grow a sustainable market share.
2012
Clients
2021
Unique Product Testing
We have developed a unique and innovative approach to conduct product tests for current products and new products. Our unique final analysis outputs will help you to clearly identify product improvement areas and key drivers of your product.
Our Product Research Solutions include:
- Sequential Monadic Product Tests
- Monadic Product Tests
- Ethnography
- In-Home Usage Tests
- Central Location Tests
- Focus Groups
- Mobile Ethnography
- Consumer Labs
Innovation & Renovation
Innovation and renovation are the fundamentals of any business to sustain and grow in the market. We have many tools designed to capture the pulse of your consumers by linking your product ideas.
We have unique tools to develop, innovate product or service concepts by understanding deep unmet truth of your consumers. Through our tools, we can clearly identify consumer tensions & unmet needs and convert them into greater insights. Thus, we will link with your product offerings to create bonding with insight & reason to believe. Our multi-layered concept testing techniques are focused on identifying consumer relationships, sources of emotional connections. Our solutions provide rich layers of actionable data to our clients that drive the results of their new products in the marketplace.
Packaging Testing
Our qualitative package design testing module helps to explore target consumers’ knowledge, frames of reference, perceptions, motivations, and needs related to the product category to outer appearance of your package design. It measures the images, elements, phrases, symbols, and illustrations resonate with the target audience.
Based on a number of key variables, our quantitative mathematical analysis model calculates an overall score for the package design and compares it to our action standards.
Consumer , Customer & Shopper Satisfaction Surveys
We can clearly identify everything you should plan and design to fulfil your customers’ needs and expectations. Brands prospering in the new global economy, measuring consumer, customer and shopper satisfaction are very crucial. Satisfaction surveys are strategic weapons that we can use to increase market share and increase profits. We use attitudinal, behavioral, cognitive measures to evaluate satisfaction and specially designed software to get your employee satisfaction feedback. Through this tool, we can clearly identify the actionable areas and performing areas of different HR-related functions of the organization.
Grow your Business with our Online Panel Insights
We have the biggest online survey panel in Sri Lanka. We have the profile of all our online members. Now you can reach to your target group quickly and accurately using our online platform.
Shopper Behaviors
We have a deep knowledge of the emerging channels & categories, behaviors & motivations of the shopper that has been changing over the period. Many brands are available on the same shelf, and the shopper has many choices within the same category. Brands offer competitive benefits at the point of sales. It is crucial in understanding the path-to-purchase and what drives buyers to choose the products and brands in their shopping journey. Therefore, it is essential to identify the shopping experience, their moments of the purchase decision and shopper behaviors inside the outlet. These factors are utilized to help clients to optimize their shopper strategies.
Retail & Trade
Your strength of the marketplace is decided by the Brand visibility, availability and level of stock. Retailer also plays a big role in ultimate purchase decision. We have many tools to drive up your sales at the point of purchase. We measure the visibility share of your brand in the outlet. Visibility share is calculated based on merchandising, share of facings in the shelf and Plano gram compliance as per client specifications. To measure the visibility share we use quantitative techniques. It is important to have adequate stock level in any outlets. Availability of Stocks helping to generate sales. We have special tools to evaluate your stock levels and its availability. Through these tools we can guide you how to increase the sales and stock share within the outlets.
External environment Analysis
Statistical Charts
We analyze the external data and give you best insights. Our aim is linking the external market behaviors to your business strategy. This will enable you to plan ahead of others facing to external market changers. We can analyze, import and export statistics based on customs data [HS code]. Sri Lanka Census and Statistics department carry out many types of research activities every year. Hence, those can be used to plan your company strategies in more meaningful ways. We have very well-experienced team capable of analyzing and interpreting external indicators.
We also analyze Central Bank reports, other available any type of governmental and non-governmental information.
Economic Research
The wealth of the country is measured by its’ economy. Many factors are impacting economic growth and stability. It is vital to measure the health of the economy through different types of economic research. We undertake Investment Climate Studies, Micro Finance Management, Economic Reforms and Poverty Reduction, SME (Small and Medium Enterprise) Development & Rural Economic Development studies.
