🚨 Important Announcement from Aura Insights (Pvt) Ltd 🚨
We have been informed that unauthorized individuals are misusing our company name to send fraudulent messages, claiming to offer “online part-time survey jobs” under the name of a “Research and Recruitment Manager, Ms. Amira.”We want to clarify that Aura Insights Pvt Ltd has not hired any such individual and has no connection to these messages.We […]
Crafting Robust Brand Equity through Understanding the Generation Dynamics Today’s market is diverse, comprising distinct age groups with unique preferences and behaviors shaping brand perception and experience. Understanding and catering to the preferences, perceptions, and experiences of different age groups is pivotal in crafting robust brand equity strategies. Let’s delve into each generation’s dynamics and […]
Empowering Growth Through Team Building: Aura Insights’ Commitment to Employee Development
At Aura Insights, we believe that our greatest asset is our team. To nurture this invaluable resource, we recently organized an outbound training program focused on team building and personal development. This initiative underscores our commitment to fostering a culture of continuous learning, collaboration, and growth among our employees. Held at the picturesque Borderlands in […]
Optimizing Brand Equity in the Dynamic Landscape of Modern Business
Optimizing Brand Equity in the Dynamic Landscape of Modern Business In the dynamic landscape of modern business, brand equity stands as a cornerstone of success. It encapsulates the value a brand name imparts beyond functional benefits, weaving together elements like awareness, quality perception, loyalty, and emotional resonance. Lets look at important elements that drives brand […]
Navigating Sri Lanka’s Economic Landscape: The Vital Role of Qualitative Research for Businesses
Navigating Sri Lanka’s Economic Landscape: The Vital Role of Qualitative Research for Businesses Qualitative research seeks to understand human phenomena by exploring individuals’ or groups’ meanings, experiences, perspectives, and behaviors within their natural contexts. Unlike quantitative research, which relies on numerical data and statistical analysis, qualitative research probes into human interaction and interpretation complexities. Below […]
Empowering Market Research Solutions in Sri Lanka
At Aura Insights, we are more than just a market research company – we are your strategic partners in navigating the dynamic landscape of Sri Lanka’s marketplace. With over 80 years of combined market research and corporate experience, our team stands ready to provide you with unparalleled insights and actionable strategies to propel your business […]