Navigating Sri Lanka’s Economic Landscape: The Vital Role of Qualitative Research for Businesses
Navigating Sri Lanka’s Economic Landscape: The Vital Role of Qualitative Research for Businesses Qualitative research seeks to understand human phenomena by exploring individuals’ or groups’ meanings, experiences, perspectives, and behaviors within their natural contexts. Unlike quantitative research, which relies on numerical data and statistical analysis, qualitative research probes into human interaction and interpretation complexities. Below […]